Exploring Antecedents and Consequences of Customer Organizational Citizenship Behaviors (COCBs) through Customer Co-Creation Valuation
Service-dominant logic views a customer as a proactive entity who co-creates value through collaboration with other entities in a value creation network. Working from that perspective, the current study investigated antecedents and consequences of customer organizational citizenship behaviors (COCBs...
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| Language: | en_US |
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The University of Arizona.
2015
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| Online Access: | http://hdl.handle.net/10150/556437 |