The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers
Little is known about how corporate social responsibility (CSR) efforts affect consumer behavior outcomes that are not ultimately tied back to the firm (e.g., corporate financial performance). This dissertation addresses that gap in the literature by examining the influence of CSR behavior on the m...
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| Language: | en_US |
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The University of Arizona.
2014
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| Online Access: | http://hdl.handle.net/10150/320000 |