Information Diffusion and Influence Propagation on Social Networks with Marketing Applications

Web and mobile technologies have had such profound impact that we have witnessed significant evolutionary changes in our social, economic and cultural activities. In recent years, online social networking sites such as Twitter, Facebook, Google+, and LinkedIn have gained immense popularity. Such soc...

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Bibliographic Details
Main Author: Cheng, Jiesi
Other Authors: Zeng, Daniel
Language:en_US
Published: The University of Arizona. 2013
Subjects:
Online Access:http://hdl.handle.net/10150/306134