The Digital Dressing Room: Millennial Consumers Perception of Mobile Retailing
This paper explores consumer’s shopping experience using an innovative technology of a digital dressing room. In a focus group, consumers were exposed to and shared their opinions about the new shopping app called VIZL, which was evaluated based on the dimensions of visual information, social intera...
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| Language: | en |
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The University of Arizona.
2013
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| Online Access: | http://hdl.handle.net/10150/297787 |