A PERCEPTUAL MODEL FOR DETERMINING BRAND PREFERENCE BY ATTRIBUTE CONFIGURATION ANALYSIS

A PERCEPTUAL MODEL FOR DETERMINING BRAND PREFERENCE BY ATTRIBUTE CONFIGURATION ANALYSIS

Bibliographic Details
Main Author: Gennaro, Ignatius Anthony de, 1929-
Language:en_US
Published: The University of Arizona. 1975
Subjects:
Airlines > United States.
Consumers' preferences > United States.
Online Access:http://hdl.handle.net/10150/288368

Internet

http://hdl.handle.net/10150/288368

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