THE CHANGING IMAGE OF THE CHRYSLER CORPORATION (1979-1980): A DRAMATISTIC ANALYSIS.
The economic analysts on Wall Street had all but signed Chrysler's death certificate when Lee Iacocca took the reins of a floundering corporate giant in 1979. At this writing (1985) Chrysler's $1.2 billion in government backed loans has been paid back seven years ahead of schedule and the...
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| Language: | en |
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The University of Arizona.
1985
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| Online Access: | http://hdl.handle.net/10150/187966 |