Performance appraisal systems for marketing managers: A conceptual framework and empirical evidence.
This dissertation develops a conceptual framework for the types of performance appraisal systems used to evaluate the performance of marketing managers. This framework identifies: (1) the performance appraisal systems (PAS) currently in-use to evaluate marketing managers, (2) the antecedents that in...
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| Language: | en |
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The University of Arizona.
1991
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| Online Access: | http://hdl.handle.net/10150/185741 |