THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION.
The focus of the research is the management of dyadic channel relationships and, specifically, the formation of channel member satisfaction. Based upon the conceptualization of channels as social and political systems, member satisfaction is proposed as a function of the nature of the channel relati...
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| Language: | en |
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The University of Arizona.
1987
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| Online Access: | http://hdl.handle.net/10150/184029 |