Serplexus: Alternative Value of the Venture Concept
This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers...
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The University of Arizona.
2010
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| Online Access: | http://hdl.handle.net/10150/146205 |
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ndltd-arizona.edu-oai-arizona.openrepository.com-10150-146205 |
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ndltd-arizona.edu-oai-arizona.openrepository.com-10150-1462052015-10-23T04:27:39Z Serplexus: Alternative Value of the Venture Concept Duran, Larissa Nicole This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers within a reasonable geographic area. The paper projects the environmental implications that widespread adoption of Serplexus would have, along with the social implications associated with encouraging individuals to become self‐employed. The ancillary benefits provided by Serplexus are compared based on technological and industrial benchmarks, and the placement of the service industry to which Serplexus belongs within the product diffusion curve is analyzed. 2010-05 text Electronic Thesis http://hdl.handle.net/10150/146205 en Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. The University of Arizona. |
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NDLTD |
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en |
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NDLTD |
| description |
This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers within a reasonable geographic area. The paper projects the environmental implications that widespread adoption of Serplexus would have, along with the social implications associated with encouraging individuals to become self‐employed. The ancillary benefits provided by Serplexus are compared based on technological and industrial benchmarks, and the placement of the service industry to which Serplexus belongs within the product diffusion curve is analyzed. |
| author |
Duran, Larissa Nicole |
| spellingShingle |
Duran, Larissa Nicole Serplexus: Alternative Value of the Venture Concept |
| author_facet |
Duran, Larissa Nicole |
| author_sort |
Duran, Larissa Nicole |
| title |
Serplexus: Alternative Value of the Venture Concept |
| title_short |
Serplexus: Alternative Value of the Venture Concept |
| title_full |
Serplexus: Alternative Value of the Venture Concept |
| title_fullStr |
Serplexus: Alternative Value of the Venture Concept |
| title_full_unstemmed |
Serplexus: Alternative Value of the Venture Concept |
| title_sort |
serplexus: alternative value of the venture concept |
| publisher |
The University of Arizona. |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10150/146205 |
| work_keys_str_mv |
AT duranlarissanicole serplexusalternativevalueoftheventureconcept |
| _version_ |
1718097010902433792 |