Serplexus: Alternative Value of the Venture Concept
This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
The University of Arizona.
2010
|
| Online Access: | http://hdl.handle.net/10150/146205 |