The Effects of Television Newscaster Style on Short-Term Viewer Retention
Samples of several populations, made up of both traditional and non-traditional students attending the University of Tennessee at Martin were shown different "newscasts," each newscast depicting a different style of news presentation. One style was the "Formal" newscast, and the...
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| Format: | Others |
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TopSCHOLAR®
1990
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| Online Access: | https://digitalcommons.wku.edu/theses/2440 https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=3439&context=theses |