Childhood obesity campaigns: a comparative analysis of media campaigns targeting general and specific audiences

In the past thirty years childhood obesity rates have doubled and even tripled in some age groups in the U.S. (Centers for Disease Control and Prevention, 2008). It has become so severe and affected so many children, it has recently been labeled an epidemic by the World Health Organization (2009). R...

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Bibliographic Details
Main Author: O’Neal, Pamela K.
Other Authors: Ballard-Reisch, Deborah
Format: Others
Language:en_US
Published: Wichita State University 2011
Subjects:
Online Access:http://hdl.handle.net/10057/3700