Numerosity and Cognitive Complexity of a Medium as Moderators of Medium Effect on Effort
As a part of loyalty programs in marketing or as incentive plans in companies, mediums have attracted considerable interest from marketing and organizational behavior researchers. Previous studies focused mainly on the effects of mediums on people’s choices and not on the role of moderators of a med...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10012/5547 |