An invitation to understand: An alternative approach to the corporate voice in public relations
This thesis introduces public relations scholars and practitioners to the benefits of using an invitational rhetoric approach to the corporate voice instead of relying on traditional rhetorical approaches that are grounded in persuasive, authoritative intent. Because of societal changes inspired by...
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| Format: | Others |
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Virginia Tech
2020
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| Online Access: | http://hdl.handle.net/10919/98577 |