An analysis of brand naming practices implemented by oriented strandboardwaferboard manufacturers
North American oriented strandboard/waferboard producers were surveyed to assess the corporate rationale and product policy decisions employed in formulating branding strategies. The effectiveness of their branding policies was examined from a retail perspective by surveying 1,350 building material...
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| Format: | Others |
| Language: | en_US |
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Virginia Polytechnic Institute and State University
2019
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| Online Access: | http://hdl.handle.net/10919/90956 |