Electronic marketing: conceptual, theoretical, and empirical considerations
This study was based around the working hypothesis that an increase in the theoretical and empirical base of knowledge about electronic marketing will aid in determining its feasibility and in system design, implementation and evaluation. The specific objectives of this study were: 1) to build a t...
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| Format: | Others |
| Language: | en_US |
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Virginia Polytechnic Institute and State University
2017
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| Online Access: | http://hdl.handle.net/10919/76570 |