Motivating Proenvironmental Behavior: Examining the efficacy of financial incentives
A key strategy to motivate proenvironmental behavior (PEB) involves the promise of monetary rewards. Financial incentives are intuitively appealing because they can increase an individual's expected benefits for engaging in the PEB; however, there is concern that incentives can transform motiv...
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Virginia Tech
2015
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| Online Access: | http://hdl.handle.net/10919/56972 |