Segmentation of the market for labeled ornamental plants by environmental preferences: A latent class analysis
Labeling is a product differentiation mechanism which has increased in prevalence across many markets. This study investigated the potential for a labeling program applied in ornamental plant sales, given key ongoing issues affecting ornamental plant producers: irrigation water use and plant disease...
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| Format: | Others |
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Virginia Tech
2015
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| Online Access: | http://hdl.handle.net/10919/54549 |