An investigation of the relationships between issue-specific channel conflict and cooperation and overall channel conflict and cooperation
This dissertation examines selected relationships between issue-specific and overall perceptions of conflict and cooperation within a distribution channel setting. The issue of cooperative bias in channel relations, and the dichotomy of issue-specific and overall perceptions are tested. Hypotheses s...
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| Format: | Others |
| Language: | en_US |
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Virginia Polytechnic Institute and State University
2015
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| Online Access: | http://hdl.handle.net/10919/54281 |