Volkswagen Cars, Politics, and Culture in the Post-1978 China: The Social Construction of Success
Volkswagen (VW) is one of the first foreign carmakers that made direct investments in China after 1978. From its entry in the Chinese market to the year of 2009, VW enjoyed popularity, high reputation, and undisputed leadership in the Chinese passenger car market, and achieved a great commercial suc...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/51150 http://scholar.lib.vt.edu/theses/available/etd-02222012-213650/ |