A measure of the relationship between involvement and behavioral intentions

<p>Because involvement is believed to influence or determine individua1s' behavioral intentions, the objective of this research was to examine the relationship between involvement and behavioral intentions. But because there is confusion over what precisely involvement is, personal re...

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Bibliographic Details
Main Author: Leung, Joseph Yuen-Bok
Other Authors: Business Administration
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/46069
http://scholar.lib.vt.edu/theses/available/etd-11302012-040028/