The service industry and the aging population: marketing opportunities in a dynamic environment

The care of the elderly is a growing problem. Existing services are inadequate for the needs of an aging population. In order to suggest new services to deal with the care of the elderly, this report examined four areas: the demographic characteristics of our aging society, the nature of services in...

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Bibliographic Details
Main Author: Hinson, Cathy Creed
Other Authors: Business Administration (Marketing)
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/45155
http://scholar.lib.vt.edu/theses/available/etd-10132010-020039/