Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements
In an industry plagued by high failure rates and exorbitant amounts spent on marketing, restaurants must find ways to increase the efficiency of their advertising. Present research demonstrates linkages between human senses and emotions and affective responses to marketing stimuli (e.g. Peck and Wi...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/43522 http://scholar.lib.vt.edu/theses/available/etd-07012010-133123/ |