Internal organization and management of fresh produce marketing in retail supermarket chains: implications for marketing specialty produce
The purpose of this research is to describe the management of the fresh produce marketing system in retail supermarket chains and to assess the marketing opportunities for specialty produce therein. Results provide new growers with knowledge of the retail industry necessary to establish good relatio...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/41348 http://scholar.lib.vt.edu/theses/available/etd-03032009-040405/ |