Cross-cultural investigation of the relationship between personal values and hotel selection criteria
The present study investigated the potential of personal values to segment business traveler markets in the hospitality industry. The study was conducted both in the U.S. and Korea. Mail surveys were sent to a random sample of one-thousand business travelers in each country. Two hypotheses were test...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/40032 http://scholar.lib.vt.edu/theses/available/etd-10202005-102822/ |