Consumer satisfaction and dissatisfaction in tourism as related to destination image perception
The primary objective of this study was to investigate the relationship between travel destination image and the tourist satisfaction/dissatisfaction. Using the evaluative congruity theory framework, this study focused on the role of destination images in tourism with regard to consumer satisfac...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39384 http://scholar.lib.vt.edu/theses/available/etd-09162005-115041/ |