A socialization model of children's perceived purchase influence: family type, hierarchy, and parenting practices
The purpose of this dissertation was to investigate how and why children’s influence in purchase decisions might vary under different types of families. It was conceptualized that children in different types of families are socialized into different status roles and that these differences in sociali...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39183 http://scholar.lib.vt.edu/theses/available/etd-08222008-063056/ |