Consumer Choice of Hotel Experiences: The Effects of Cognitive, Affective, and Sensory Attributes
Understanding the choice behavior of customers is crucial for effective service management and marketing in the hospitality industry. The first purpose of this dissertation is to examine the differential effects that cognitive, affective, and sensory attributes have on consumer hotel choice. The sec...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/38809 http://scholar.lib.vt.edu/theses/available/etd-07142011-155708/ |