Consumption and home ownership: the evolving meaning of home

This study investigates the purchase and consumption of a house. An interpretive methodology was used, which resulted in multiple indepth interviews with fourteen informants and ten months of participant observation with Appalachian Mountain Housing building two houses for needy consumers. Chapter...

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Bibliographic Details
Main Author: Wright, Newell D.
Other Authors: Marketing
Format: Others
Language:en
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/38275
http://scholar.lib.vt.edu/theses/available/etd-06062008-164539/