The persuasive impact of autobiographical memories ads: schema-triggered affect or episodic self-referencing?
Marketers frequently use autobiographical memories ads to induce persuasion. However, the few existing studies of autobiographical memories ads have produced inconsistent results regarding their persuasive impact. Moreover, there is little empirical support for the presumed process by which autobiog...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/37715 http://scholar.lib.vt.edu/theses/available/etd-05042006-164541/ |