Database Marketing Management Strategies for Agricultural Lenders
This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and service...
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| Format: | Others |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/36734 http://scholar.lib.vt.edu/theses/available/etd-4698-11503/ |