Organic Milk: Consumers and their purchasing patterns
This study was designed to characterize consumer purchases of organic milk by differentiating consumers based on buying behavior and then evaluating what personal and household characteristics were most prominent in each group. Cluster analysis was used to differentiate four groups of consumers bas...
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Format: | Others |
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Virginia Tech
2014
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Online Access: | http://hdl.handle.net/10919/35033 http://scholar.lib.vt.edu/theses/available/etd-09122007-220858/ |