Organic Milk: Consumers and their purchasing patterns

This study was designed to characterize consumer purchases of organic milk by differentiating consumers based on buying behavior and then evaluating what personal and household characteristics were most prominent in each group. Cluster analysis was used to differentiate four groups of consumers bas...

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Bibliographic Details
Main Author: McKnight, Hannah Jane
Other Authors: Apparel, Housing, and Resource Management
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/35033
http://scholar.lib.vt.edu/theses/available/etd-09122007-220858/