Service behaviors and time preferences of rural and urban restaurant customers
Do customers in rural and urban markets want the same thing from a restaurant server? While researchers have stressed the importance of sub-culture and made the call for empirical research, few studies have incorporated sub-culture into their research, especially within the hospitality industry....
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/33005 http://scholar.lib.vt.edu/theses/available/etd-05192010-100940/ |