Sexual Orientation: A Peripheral Cue in Advertising?
Although advertising featuring gay male and lesbian models can be an effective means of targeting the significant gay and lesbian market, few empirical studies examine how consumers respond to gay-themed advertisements. To address the absence of message-processing research dealing with heterosexual...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/32151 http://scholar.lib.vt.edu/theses/available/etd-05032007-195403/ |