Character-marked Furniture: Perceptions, Critical Issues, and Barriers to Acceptance Among Manufacturers and Retailers
An important issue in the furniture industry is more widespread use of character-marks. The purpose of this research was to gain an in-depth understanding of the critical issues associated with acceptance of character-marked hardwood furniture. This information was beneficial for developing strategi...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/30667 http://scholar.lib.vt.edu/theses/available/etd-71598-195150/ |