User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study

This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (IT) usage and is based on the...

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Bibliographic Details
Main Author: Park, Kunsoon
Other Authors: Hospitality and Tourism Management
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/30234
http://scholar.lib.vt.edu/theses/available/etd-12222006-215005/