Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact

Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact

Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills within...

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Bibliographic Details
Main Author: Adkins, Natalie Ross
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2014
Subjects:
stigma
coping strategies
disadvantaged consumers
low literacy
Online Access:http://hdl.handle.net/10919/30005
http://scholar.lib.vt.edu/theses/available/etd-12092001-220319/

Internet

http://hdl.handle.net/10919/30005
http://scholar.lib.vt.edu/theses/available/etd-12092001-220319/

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