The Effects of Employee-Initiated Peripheral Service Failures on Customers' Satisfactions with the Service Organization

This dissertation investigates how satisfaction with a service employee affects customers' overall satisfaction with a service organization following an employee-initiated service failure. Specifically, this research examines how the severity of a peripheral service failure (how the service is...

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Bibliographic Details
Main Author: Hess, Ronald L. Jr.
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/27908
http://scholar.lib.vt.edu/theses/available/etd-052799-160746/