An Examination of Consumers' Selective Word-of-Mouth Communication Process and its Consequences
This research proposes that consumers often selectively communicate their product knowledge with one another in order to achieve different interpersonal goals or to meet situational demands; as a consequence of this selective message construction process, the communicatorsâ recollections of the pr...
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| Format: | Others |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/27680 http://scholar.lib.vt.edu/theses/available/etd-05122008-113500/ |