Application of Social Influence Strategies to Convert Concern into Relevant Action: The Case of Global Warming
This research studied the efficacy of enhancing information-based appeals with social influence strategies in order to encourage environmental activism and efficiency behaviors in response to global warming. A secondary goal was to study the relationship between pro-environment attitudes as measured...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/26213 http://scholar.lib.vt.edu/theses/available/etd-02152008-215240/ |