Tell Me About Your Experience: How Consumer Narratives Persuade
My dissertation explores how people are persuaded by narratives. The first essay is a review of the literature over the past decade where I develop and then apply an overarching framework to synthesize the empirical work that examine antecedents and consequences of narrative persuasion as well as...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/25873 |