Priming consequences of Homophone Confusion

I investigate how reading a homophone (e.g. "bye")"a word that sounds the same as another but has different spelling and meaning"can prime judgments and behaviors related to the complementary homophone (e.g. "buy"). Initial reading processes use word sound, not word spe...

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Bibliographic Details
Main Author: Davis, Derick Francis
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2013
Subjects:
Online Access:http://hdl.handle.net/10919/19366