Analysis of Clothing Websites for Young Customer Retention based on A Model of Customer Relationship Management via the Internet
In today's era of intense competition for acquiring and retaining customers, customer retention has become a major issue and a key objective in modern retailing. With the emergence of new information technologies, the Internet offers new possibilities for customer retention through the managem...
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Virginia Tech
2011
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| Online Access: | http://hdl.handle.net/10919/11053 http://scholar.lib.vt.edu/theses/available/etd-10272003-150525 |