Getting more out of binary data. Segmenting markets by bagged clustering.
There are numerous ways of segmenting a market based on consumer survey data. We introduce bagged clustering as a new exploratory approach in the field of market segmentation research which offers a few major advantages over both hierarchical and partitioning algorithms, especially when dealing with...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
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SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
2000
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/436/1/document.pdf |