Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
We evaluate reference price models with regard to their ability to explain brand choices of individual households. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means of multinomial logit (MNL) models. We specify the determi...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | de |
| Published: |
SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
2001
|
| Subjects: | |
| Online Access: | http://epub.wu.ac.at/374/1/document.pdf |