The SIMSEG project. A simulation environment for market segmentation and positioning strategies.
A simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation. The initial version contains a number of ad hoc segmentation strategies. It also indicates how the strateg...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
| Published: |
SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
1999
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/672/1/document.pdf |