Customer perceived value - Conceptualization and avenues for future research
Given the present dynamic consumption environment due to technological innovations as well as interlinked economic developments on the macro-, micro-, and societal-level, researchers and managers have been increasingly showing interest in the concept of customer perceived value. However, especially...
| Main Authors: | , , |
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| Format: | Others |
| Language: | en |
| Published: |
Taylor & Francis Group
2015
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| Online Access: | http://epub.wu.ac.at/5117/1/Customer_perceived_value_Conceptualization_and_avenues_for_future_research.pdf http://dx.doi.org/10.1080/23311908.2015.1061782 |