The direction of the response scale matters - accounting for the unit of measurement

by Salzberger, Thomas, Koller, Monika
Published 2019

Shopping for apparel: how can kiosk systems help?

by Koller, Monika, Königsecker, Andrea
Published 2012

Sponsoring, brand value and social media

by Zauner, Alexander, Koller, Monika, Fink, Matthias
Published 2012

Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing

by Walla, Peter, Brenner, Gerhard, Koller, Monika
Published 2011

Customer perceived value - Conceptualization and avenues for future research

by Zauner, Alexander, Koller, Monika, Hatak, Isabella
Published 2015

Customer segmentation using unobserved heterogeneity in the perceived value-loyalty-intentions link

by Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas
Published 2014

Neuromarketing and consumer neuroscience: contributions to neurology

by Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura, Ransmayr, Gerhard
Published 2013

Established liked versus disliked brands: brain activity, implicit associations and explicit

by Bosshard, Shannon, Bourke, Jesse, Kunaharan, Sajeev, Koller, Monika, Walla, Peter
Published 2016