"As if it were mine": imagery works by inducing psychological ownership
Imagery appeals are a powerful instrument in a communicator's toolbox. Imagery allows evaluating an object prior to actual experience and to simulate object ownership. This paper investigates whether imagery and psychological ownership are systematically interlinked, thus making objects become...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
| Published: |
Taylor & Francis
2015
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| Online Access: | http://epub.wu.ac.at/5048/1/As_if_It_Were_Mine._Imagery_Works_by_Inducing_Psychological_Ownership_(Kamleitner_%26_Feuchtl%2C_2015).pdf http://dx.doi.org/10.1080/10696679.2015.1002337 |