Timing Product Replacements under Uncertainty: The Importance of Material' Price Fluctuations for the Success of Products That Are Based on New Materials
Being first to market with new products is one of the most enduring pieces of strategic advice handed to managers. This view also emphasizes the importance of launching new products that are based on new materials as soon as possible. However, when the input costs of products that embody new mater...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
Wiley-Blackwell
2014
|
| Online Access: | http://epub.wu.ac.at/4386/1/TimingMarketLaunch%2Dfinal.pdf http://dx.doi.org/10.1111/jpim.12145 |